The Boys & Girls Club organizes an annual Pink Shirt Day campaign that unites people in a movement to change people’s attitudes towards bullying. It teaches young people that we need to be more accepting of differences and that we cannot stand by and watch as bullying occurs around us. Schools, police departments, businesses, and youth groups are using this day to raise awareness of the negative effects of bullying and show that any form of bullying will not be tolerated in their organization.
To raise awareness, Waterous Holden Amey Hitchon posted an Anti-Bullying billboard to raise awareness and purchased shirts for their staff. Proceeds of the shirts will go directly to Brantford's Boys & Girls Club February 27, 2013 campaign.